Like any other industry, people who work in financial services do so for many different reasons. For some, there is the allure of financial reward, while others are attracted to the flexibility that comes with making your schedule or even owning their practice someday. And while these reasons are understandable, we choose to do what we do because we truly enjoy helping people achieve their financial goals—whatever those goals may be. Perhaps more importantly, we know what is at stake if planning is neglected. Through both personal experience, and learning from experiences of others, we understand the why behind what we do for our clients, even if they do not. When you hire a firm to help you and the people you care about, we believe it is more important to know why they do what they do, rather than how they do what they do. After all, there are lots of ways to get you from point A to point B, but knowing why your financial team wants to help you in the first place is something you should consider before you start your journey.